It is in the shape of an envelope with the image of birds’ wings
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| Launch: M.P. Rajan, Chief Postmaster General, releasing the new logo of India Post in Bangalore on Tuesday. - Photo: K. Gopinathan |
Bangalore: Modern, vibrant and dynamic with flowing bold strokes in bright yellow on a red background. That is the new logo of India Post, which was launched by the Chief Postmaster General of Karnataka Circle here on Tuesday.
The new logo has a rectangle in the shape of an envelope in deep red with the image of birds’ wings in bright yellow. It sends the message of India Post as a dynamic organisation with modern and professional approach in its service to the common man, business and corporate clients.
It has “Bharatiya Dak” in Hindi and “India Post” on the top left and bottom right corners.
The idea
Speaking at the launch, Chief Postmaster General of Karnataka Circle M.P. Rajan said the philosophy and guiding principle behind the new logo was that India Post acted as a bridge across physical distance and was committed to deploying efficient means to reduce the time between sending and receiving mails. “The refurbishment aims at an element of modernity combined with continuity. The wings are the anchoring element that has been retained.
The choice of colours — red and yellow — also have some significance.
Red was chosen for its traditional association with the postal service, which also symbolises passion, power and commitment; while yellow which stands for hope, joy and happiness.
New initiatives
A corporate logo was launched on World Post Day in 1993 (October 9, 1993), representing dynamism and action. Various new initiatives were introduced thereafter, including Corporate Money Order (1995), Business Post (1999), Express Parcel Post (1999), Retail Post (1999), Electronic Fund Transfer (2001), e-bill Post (2002) and others. “During this period, the department has also entered into partnerships — both in the government and private sector — to provide a multitude of services. It has come to a stage when the department is said to be also offering postal services,” said Karuna Pillai, Postmaster General (Business Development).
Shanthi Nair, Postmaster General, South Karnataka Region, said that India Post embraced change and incorporated services to fulfil the requirements of all its customers.
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